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FDM
Letter from China: Furniture makers seek high-end markets
Dongguan, a city in the Guangdong province of southern China, is one of the biggest furniture-making cities in the world, home to more than 2,000 furniture factories. One of those factories is owned by the Aim Furniture Group, which sells the Meiqiao, Qiaoxin and Henli brands of high-quality residential furniture. Moving to custom With a corporate philosophy of “custom furniture for you,” the company is focusing on moving into the upper, more profitable tiers of the industry and setting itself apart from its low-cost Chinese competitors.
FDM (December 2005) |
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